Paint a picture for your customer is marketing truism. It is also a universally necessary skill to get your audience, regardless of industry or medium, to change it’s thinking.
I have seen this video before but have never shared it until today. Please, enjoy it, and visit http://purplefeather.co.uk/ to find out more about the company that created it.
I feel that this video does a great job of painting a picture of how to paint a picture (as Alex Blumberg said in the Startup podcast, “a little meta, I know”). It conveys in less than 2 minutes what it means to paint a picture with your words.
Think, if you could do the same thing with your marketing message, how much spare change would fall your way?