Re-Branding
Hello readers! Some of you may know that we are going through a re-branding and renaming the consulting business “Bike Lane Business Development” You can check out the […]
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To improve sales, you need to define the process first.
Hubspot had a great infographic on their blog this week. I liked it’s uncomplicated view of the sales process and wanted to share it here with you. You may add, […]
Watercolor words?
Paint a picture for your customer is marketing truism. It is also a universally necessary skill to get your audience, regardless of industry or medium, to change it’s thinking. I […]
Content Marketing 1895 Style
Yes you read that right…1895. 120 years ago John Deere launched a publication called The Furrow. According to David G. Jones, the Publications Manager of The Furrow “The precise circumstances under […]
What’s your “Super Power”?
I see it all the time. I’ll ask a small (sometimes medium and large as well) businessperson what they do for their customers. The response comes in several different flavors […]
Chango’s Jargon Jar
I LOVE THIS! Chango ( www.chango.com ) posted this the other day and it is SO right! I hate jargon in general. All it ever does is make you […]
Two lessons from stand-up comedians to help your marketing
Two things I (and my clients) struggle with in the “Content is King” world of marketing is: “Who the heck wants to listen to me anyway?” and “How can I […]
5 Things to do During Your First Week as a Social Media Manager
HootSuite had a great post last week, and I finally got to read it this morning. 5 Things to do During Your First Week as a Social Media Manager The strategy […]