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Author: Bill

Re-Branding

August 1, 2019August 1, 2019 Bill

  Hello readers! Some of you may know that we are going through a re-branding and renaming the consulting business “Bike Lane Business Development”   You can check out the […]

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10-step-sales-process

To improve sales, you need to define the process first.

October 4, 2015October 5, 2015 Bill

Hubspot had a great infographic on their blog this week.  I liked it’s uncomplicated view of  the sales process and wanted to share it here with you. You may add, […]

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 Uncategorized  improve sales  Leave a comment

Watercolor words?

September 13, 2015 Bill

Paint a picture for your customer is marketing truism.  It is also a universally necessary skill to get your audience, regardless of industry or medium, to change it’s thinking. I […]

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 Marketing Language, Uncategorized  Leave a comment
John Deere Content Marketing

Content Marketing 1895 Style

August 3, 2015August 3, 2015 Bill

Yes you read that right…1895. 120 years ago John Deere launched a publication called The Furrow.  According to David G. Jones, the Publications Manager of The Furrow “The precise circumstances under […]

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Value Proposition = Super Power

What’s your “Super Power”?

April 30, 2015April 30, 2015 Bill

I see it all the time. I’ll ask a small (sometimes medium and large as well) businessperson what they do for their customers. The response comes in several different flavors […]

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 Uncategorized  value proposition  Leave a comment

Harmless mockery for your Friday

April 17, 2015 Bill

I have a little office humor for you on this Friday before school vacation (at least here in Massachusetts). Have you ever had that person that you work with that […]

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 keywords  humor, keyword  Leave a comment

My new favorite LinkedIn feature!

April 10, 2015April 10, 2015 Bill

If you are in business I’m going to assume that you use LinkedIn.  If you are in business and you do not use LinkedIn, then you probably aren’t reading this […]

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 Networking  networking  Leave a comment

Chango’s Jargon Jar

April 3, 2015April 10, 2015 Bill

I LOVE THIS!   Chango ( www.chango.com ) posted this the other day and it is SO right!  I hate jargon in general.  All it ever does is make you […]

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Two lessons from stand-up comedians to help your marketing

April 1, 2015April 10, 2015 Bill

Two things I (and my clients) struggle with in the “Content is King” world of marketing is: “Who the heck wants to listen to me anyway?” and “How can I […]

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5 Things to do During Your First Week as a Social Media Manager

March 30, 2015 Bill

HootSuite had a great post last week, and I finally got to read it this morning. 5 Things to do During Your First Week as a Social Media Manager The strategy […]

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