Re-Branding
Hello readers! Some of you may know that we are going through a re-branding and renaming the consulting business “Bike Lane Business Development” You can check out the […]
Author: Bill
To improve sales, you need to define the process first.
Hubspot had a great infographic on their blog this week. I liked it’s uncomplicated view of the sales process and wanted to share it here with you. You may add, […]
Watercolor words?
Paint a picture for your customer is marketing truism. It is also a universally necessary skill to get your audience, regardless of industry or medium, to change it’s thinking. I […]
Content Marketing 1895 Style
Yes you read that right…1895. 120 years ago John Deere launched a publication called The Furrow. According to David G. Jones, the Publications Manager of The Furrow “The precise circumstances under […]
What’s your “Super Power”?
I see it all the time. I’ll ask a small (sometimes medium and large as well) businessperson what they do for their customers. The response comes in several different flavors […]
Harmless mockery for your Friday
I have a little office humor for you on this Friday before school vacation (at least here in Massachusetts). Have you ever had that person that you work with that […]
My new favorite LinkedIn feature!
If you are in business I’m going to assume that you use LinkedIn. If you are in business and you do not use LinkedIn, then you probably aren’t reading this […]
Chango’s Jargon Jar
I LOVE THIS! Chango ( www.chango.com ) posted this the other day and it is SO right! I hate jargon in general. All it ever does is make you […]
Two lessons from stand-up comedians to help your marketing
Two things I (and my clients) struggle with in the “Content is King” world of marketing is: “Who the heck wants to listen to me anyway?” and “How can I […]
5 Things to do During Your First Week as a Social Media Manager
HootSuite had a great post last week, and I finally got to read it this morning. 5 Things to do During Your First Week as a Social Media Manager The strategy […]