HootSuite had a great post last week, and I finally got to read it this morning.

5 Things to do During Your First Week as a Social Media Manager

The strategy is very sound, but I would like to add that this is also a great way for a small or medium sized business that doesn’t have a social media manager to also inspect and plan their social media strategy.  If marketing manager is one of the hats you wear in your business, then you will want to read this one.